“First, in every way possible, they must prepare the public for uncertainty, and start doing this now. Granted, the audience doesn’t really show up in force until election night itself, but news reports, pundit panels and special programming can help plow the ground for public understanding of the unpredictability — or even chaos — to come.
Second, on election night and in the days (weeks? months?) to follow, news organizations will need to do the near-impossible: reject their ingrained instincts to find a clear narrative — including the answer to the question “who won?” — and stay with the uncertainty, if that’s indeed what’s happening.
Are network executives ready to do this?”
-Margaret Sullivan
Washington Post