A marketing expert has slammed Bud Light over their controversial decision to use a transgender influencer for their latest campaign – which sparked so much fury Kid Rock took out several cases with an automatic gun.

A marketing expert has slammed Bud Light over their controversial decision to use a transgender influencer for their latest campaign – which sparked so much fury Kid Rock took out several cases with an automatic gun.

The pro-Trump singer, wearing a MAGA hat, said he wanted to send a ‘clear and concise’ message after discovering trans content creator Dylan Mulvaney was working with the beer company.

Mulvaney, 26, announced the partnership in a series of videos posted to social media at the weekend to coincide with the NCAA March Madness tournament.

She He was even given a beer can with her face printed on it to celebrate her 365 days of being a woman – something which angered the singer.

But a PR expert has now told DailyMail.com that the decision by Bud Light and their parent company Anheuser-Busch to link up with Mulvaney was a mistake.

Gareth Boyd, Marketing & PR Director at Forte Analytica, says that while he can understand where the decision came from it is ‘not the right way to go about it.’

Speaking to DailyMail.com he said: ‘I really cannot understand their approach for this because their core audience just cannot relate.

‘Cutting your core audience in the hope you can draw a completely new audience in, who haven’t been exposed before, doesn’t make sense.

‘Most US families are exposed to their father drinking the beer, or other family members, but it has never been seen as the cool beer.

‘In terms of what they did this year was good, with the Superbowl, but now they’ve come off the back of something really good and lit it on fire.

‘Kid Rock is the poster boy for Bud Light, and for someone like him to come out and shoot cans it tells you a lot about the reaction from their core base customers.

‘People pouring beer down their sink, it says quite a bit about how out of touch they have been with this campaign.

‘If we had been working with them then it isn’t something that we would ever have recommended.

The decision to work with Mulvaney, who posted a video advertising the beer company's March Madness contest offering customers a chance to win $15,000, has caused a huge backlash

The decision to work with Mulvaney, who posted a video advertising the beer company’s March Madness contest offering customers a chance to win $15,000, has caused a huge backlash.

Boyd added: ‘Their core market is middle aged men, 50 plus, and it is kind of surprising that they have gone down this route.

‘Bud used to be the king of beers, but they do need to do something to get a new audience to get more interest.

 

It’s a long article….I think you get the gist of it all….