Outkick founder says there’s ‘no quick fix’ to ‘slaughtered’ brand
- Clay Travis found people in Nashville ‘don’t even want to be seen’ with Bud Light
- Comes amid conservative boycotts over brand affiliation with Dylan Mulvaney
Clay Travis on Monday shared the results of a weekend ‘free beer’ experiment, offering people free cans from a cooler at a concert in Nashville and concluding that people will actively avoid Bud Light.
The OutKick founder posted on Twitter a video of a cooler filled with three different kinds of beer. He said he allowed passers by to ‘pick which beer you want’.
A later video showed the cooler again, now almost exclusively filled with Bud Light cans. Travis said people had avoided Bud Light all night and reflected that a ‘big issue going forward for Bud Light is many don’t even want to be seen with [the] product. They just pick another brand.’
Bud Light has been at the center of controversy since the decision to feature transgender influencer Dylan Mulvaney in a promotional campaign on 1 April. Conservative voices urged a boycott of the brand, pulling it into the culture wars and tanking sales.
Overall consumption of Bud Light is now down 26%. That’s an unmitigated disaster for the brand. And many are now avoiding the beer to avoid being mocked for drinking the beer. There’s no quick fix here, brand is slaughtered in red state beer drinking communities. Bet there is…
— Clay Travis (@ClayTravis) May 8, 2023
https://twitter.com/JesseKellyDC/status/1655977242176913415?s=20