Follows brands like Gatorade, Charmin toilet paper and Quaker Oats in selling smaller product sizes for the same price as inflation soars by 7.9% under Biden
- As prices surge in US amid inflation levels not seen in 50 years, companies have engaged in practice called product downsizing, or ‘shrinkflation,’ to cut costs
- Frito Lay is the latest company to engage in the phenomenon, reducing their 9.75 oz. bag of the popular snack to 9.25 oz. – a reduction of five chips
- The price of the product, however, usually $4.29, has remained the same
- Record inflation seen during Biden’s administration has raised production expenses for companies like Frito-Lay, which has spurred execs to hike prices
- Others, however, like the potato chip manufacturer, have elected to reduce products’ sizes while keeping price tags the same
- Other notable brands to ‘shrinkflate’ their products in recent months include Charmin, Bounty, Gatorade, Crest, Wheat Thins, Quaker, Ziploc, and Dial
