… featuring ‘lesbian’ green and brown chocolates, as well as new plus size purple sweet who represents body positivity

• Upside down packages meant to celebrate women who ‘flipped the status quo’ 
• Will exclusively feature three female M&M mascots: green, brown and purple 
• Purple was recently added in 2022 in an attempt to promote inclusivity 
• Mars has shifted the M&M’s brand in recent years to seem more progressive

M&M’s is launching woke ‘all-female’ packs to celebrate female empowerment and attempt to shake things up in a continued shift toward progressive branding.

Mars, M&M’s parent company, debuted the feminist candy wrappers earlier this week, exclusively featuring the company’s three female mascots: green, brown and the newly-introduced purple.

The all-female package – upside down, to show how powerful women have ‘flipped the status quo’ – will be the first time the brown and green M&Ms have been featured together since a viral tweet from 2015 sparked rumors they were a lesbian couple.

The tweet contained a picture of the two characters holding hands on the beach, posted just two days after the Supreme Court effectively legalized gay marriage.

In fact, a search for the two characters in the notorious fan fiction site Archive Of Our Own produces 11 different results. The green M&M supposedly posted the tweet herself, writing: ‘It’s rare Ms. Brown and I get to spend time together without some colorful characters barging in.’

Each of these limited run packages will only include the female-coded green, brown and purple versions of the miniature candies.

There will be milk chocolate, peanut and peanut butter versions of the upside down packages, showing how women ‘are flipping how they define success.’