Taliban fighters shot and killed a woman for not wearing a burqa in Afghanistan Tuesday — the same day the group pledged to usher in a new inclusive era in the country that honors “women’s rights.”

A photo emerged of a woman in Takhar province lying in a pool of blood, with loved ones crouched around her, after she was killed by insurgents for being in public without a head covering, according to Fox News.

The killing came amid the outfit’s version of a charm offensive, after its swift takeover of the country in the absence of US troops, who had been propping up allied military groups since shortly after the September 11, 2001 attacks.

Taliban spokesman Zabihullah Mujahid held a news conference to say that the insurgents would honor women’s rights, within the highly restrictive Sharia law. The militants urged women to return to school and work, and another Taliban spokesman granted a televised interview to a female journalist.

Mujahid also vowed to grant amnesty to Afghans who worked with the now toppled government architected by the US.